The Internet giant has decided to focus on the development of more traditional physical stores, including closing the 87 pop-up stores launched in 2014 in the United States from April.
Amazon intends to open this year new bookstore and shops “4 stars”, in which are sold the best-rated products, said Wednesday the group, which will also close its small stands “pop-up” in the United States.
“A wider selection of products”. “After careful study, we decided to stop our program of pop-up kiosks and instead expand our Amazon Books and Amazon 4-star stores, where we offer customers a wider selection of products.”, said a spokeswoman for the company, confirming information from CNBC. “We are planning to open new outlets in these two categories this year,” she added, without giving further details.
According to CNBC, the 87 “pop-up stores” in the United States will close in April. Launched in 2014, these stands, located in malls or other stores (such as the Whole Foods organic supermarkets, acquired in 2017 by Amazon), allow the barge to try and buy Amazon’s electronic products – connected speakers, reading lights… – Or its services (Amazon Video).